Medical Affairs
Build deep understanding of Medical Affairs and translate strategy into daily practice across ten modules.
Modules
In-Person Sessions
Practical Focus
Real-World Impact
About This Curriculum
The Medical Affairs Curriculum consists of ten modules, taught across five in-person sessions and supported by online preparatory learning. Participants gain a deep understanding of the evolving role of Medical Affairs and learn to translate strategy into impactful daily practice.
This comprehensive programme equips medical professionals to maximise their value within brand teams, engage effectively with hospitals and stakeholders, and apply data-driven tactics aligned with organisational strategy.
Duration
5 in-person sessions with online preparatory modules
Format
Blended learning combining expert-led sessions with practical application
Participants
MSLs, medical advisors, and brand team medical professionals
Outcomes
Certification and actionable tools for ongoing implementation
Key focus areas
What you will explore
- Medical Affairs within the organisation and its evolving role
- Healthcare financing and reimbursement in the Netherlands
- Hospital organisation, DMU structure, and stakeholder management
- Value-Based Healthcare (VBHC)
- Data analytics, medical tactics, and project management
Guiding questions
Answer the priorities
- How can I maximise value as a medical professional within the brand team?
- How is a hospital structured, and where does my contribution add most value?
- Which medical activities can I initiate, and how do I measure success?
Programme modules
How the Programme Unfolds
Each module builds practical skills and deepens strategic understanding
Modules 1-2: The Role of Medical Affairs and Strategic Contribution
- Overview of Medical Affairs and the MSL role
- Trends, transitions, and responsibilities
- Connecting medical plans to brand strategy
- Internal stakeholder engagement and cross-functional collaboration
Modules 3-4: Healthcare Financing and Reimbursement
- Holistic view of healthcare financing: inflows and allocations
- Key stakeholders and influence drivers
- Reimbursement processes and dossiers
- MSL contributions to market access and medical strategy
Modules 5-6: Hospitals, Experts, and DMU Collaboration
- Hospital structure, functions, and decision-making
- Stakeholder mapping and DMU analysis
- Partnership building and strategic alignment
- Patient focus and collaboration with clinical experts
Modules 7-8: Value-Based Healthcare (VBHC)
- VBHC principles and real-world application
- Embedding VBHC into medical strategies
- Measuring and demonstrating value
Modules 9-10: Data, Medical Tactics, and Project Management
- Data-driven insights, KPIs, and outcomes
- Medical project planning and execution
- Risk analysis, role clarity, and team development
- Translating strategy into daily practice
Bring Medical Affairs strategy to life
Talk with us about tailoring the Medical Affairs curriculum to your brand and stakeholders.